keyway logo
Auburn University
2024 (4 weeks)
You might talk about your origin story, your team, highlight awards or recognitions, or share photos. Tap into your creativity. You’ve got this. The way you tell your story online can make all the difference.
the Parent Company
User mainly are Generation Z or Millennials typically Families or groups of friends trying to go on a short vacation. Airbnb is the bridge between the guest and the host.
Airbnb’s brand emotion is trust, warmth, and excitement.
Brand personality is Inviting, belonging, and community
What is Keyway?
A sub-Brand of Airbnb, with the same goal of security. The product is a keypad that welcomes the user to their temporary home way from home. Keyways goal is to create a welcoming and secure feeling to your Airbnb experience.
The Keyway pad is a keypad on your Airbnb door that comes with an app that connects the host and the guest creating a seamless transition for guest and host.
These Icons mix the feelings of strength and security along with a connection to Airbnb. Giving a sense of warmth and welcoming that is connected to the company both Airbnb and Keyway
Color connection to the mood board while having a nice mix of security and welcoming together in one logo.
The Logo also looks like a key when strained to the eye
